Greg Aleckson is the creator of the Sustainable Profit Strategy which challenges traditional business models and teachings and challenges the effectiveness of the Profit Motive as the driving force and focus for most businesses. The Sustainable Profit Strategy shows how Profitability growth is largely the result of a focus on building a business model that is a direct and accurate reflection of the owner and/or leadership team, creating a clear and simple base for ALL decision-making and providing real value to customers, staff, management, owners and the community.

Greg is a firm proponent of the idea that if the crowd is doing it, then IT is wrong…or more precisely, the opposite is probably RIGHT. He lives by his Values (Openness & Honesty), Focus/Priority (Family Lifestyle) and Drivers/Motivators (Disdain for Status Quo and drive to Change the fundamental way humans Think and Behave) which he also applies not only throughout his personal life but his business which is a direct reflection of him.